A busy area just about any time, people throng there at night, drawn mostly by the cinemas and live theaters that are the most conspicuous attraction. Leicester Square, I can attest, hosts one of the liveliest street scenes you’ll ever encounter.
Many of London’s 30 or so casinos are in the West End, including several clustered around Leicester Square in the heart of the theater district.
The second approach is the London model, as seen in London’s West End, which besides being a business hub is one of the world’s premier entertainment districts. casinos are designed this way, Klebanow and Gallaway found. They never set foot in the surrounding neighborhood and might as well have been visiting Madagascar. Patrons drive to the casino and don’t leave until they’ve spent their last dime hours later and drive home. The casino and related activity - typically a hotel, restaurants and bars, shops, entertainment venues, other attractions and parking - are designed as a single, self-contained complex. The first is the “island casino” model - the term used by Klebanow and Gallaway in their 2015 report.